brand

Goldacres Brand Identity and Style Manual – For all visuals, machines, audio and more…

Introduction

This brand identity and style manual is a comprehensive guide designed to maintain the integrity and consistency of the Goldacres brand. Every team member plays a crucial role in upholding our brand’s reputation, ensuring that our visual and verbal communication reflects our core values and mission.

Company Overview

History
Since our founding in 1978, Goldacres has thrived by continually reinventing our products and business practices to meet the evolving needs of modern farming. Our guiding philosophy is simple: “To put farmers in the driver’s seat of best-fit technology to make them outstanding in their field.”

Vision
We are a premier partner in Australian agriculture, dedicated to delivering innovative sprayer solutions that enhance productivity and ensure grower success.

Mission
We will be the trusted leader in chemical application and weed control in Australian agriculture, recognised as the “grower’s partner” that listens, understands, innovates, and delivers faster and better than any competitor.

Company Values

Teamwork – We work together as a team: We collaborate, support each other, and use our combined strengths to achieve our objectives and deliver on our customer’s needs.

Safety – We maintain a safe workplace: Being safety focused means prioritising the health and wellbeing of our people by fostering a proactive safety culture and continuously improving our safety practices.

Quality – We take pride in our work: We are committed to delivering high-quality results for our customers through attention to detail and a strong work ethic.

Success – We are committed to success: We stay focused on our goals, continuously strive to improve, celebrate our wins and learn from our losses, and ensure customer satisfaction in all that we do.

Brand Logo

Logo Description
The Goldacres logo symbolizes the richness and prosperity of our products. It features a spray droplet with our company colors – a green background with gold spray droplets atomizing from the nozzle to the target. The name represents the fusion of gold mining and farming in central Victoria.

Logo Usage Guidelines

Preferred Versions

• Full-Color Logo: Preferred for most applications
• Single-Color Logo: Use only when full-color is not possible

Logo Spacing and Size

• Clear Space: Maintain a clear space around the logo equivalent to the height of the capital G
• Minimum Size: 10mm or 40px high for readability

Logo Restrictions

• Do not stretch, rotate, or alter the color scheme
• Avoid placing the logo on cluttered or similarly colored backgrounds

Color Palette

Primary Colors
Green:
Pantone 348C
CMYK: C100 M0 Y100 K20
RGB: 0, 140, 0
Hex: #008c33

Yellow:
Pantone 116C
CMYK: C0 M20 Y100 K0
RGB: 255, 203, 5
Hex: #FFCB05

Black:
Pantone Process Black
CMYK: C0 M0 Y0 K100
RGB: 0, 0, 0
Hex: #000000

Typography

Primary Fonts
Heading Font: Rajdhani
Used for major headings and prominent text
Conveys clarity and professionalism

Body Font: Helvetica Neue Light
Used for body copy and supplementary text

Imagery Guidelines

Photography
Modern and aspirational
Showcase products and people in professional settings
Highlight technological innovation
Demonstrate real-world applications

Illustrations and Icons
Simple and clean
Minimalistic
Complement the features they represent

Do’s and Don’ts
Do:
Use high-resolution images
Create professional scenes
Show relatable product depictions

Don’t:
Use abstract representations
Overlay text on product images

Voice and Tone

Overall Communication Style
Tone: Casual, friendly, and professional
Approach: Approachable and conversational
Goal: Break down complex concepts into easily understandable language

Writing Guidelines
Use clear, conversational language
Speak directly to the audience
Focus on practical applications
Avoid technical jargon

Communication Contexts

1. Marketing Copy:
Friendly and inviting
Emphasize product benefits

2. Tutorials and Courses:
Straightforward
Supportive
Provide step-by-step guidance

3. Community and Support:
Encouraging
Responsive
Foster a sense of belonging

Brand Applications

Social Media
Maintain consistent visual identity
Use approved color palette
Share content that reflects brand values
Engage authentically with audience

Website
Consistent typography
Use approved logo variations
Implement color palette
Reflect brand voice in all content

Email Templates
Use brand fonts
Incorporate logo
Maintain professional yet friendly tone
Consistent color scheme

Product Color Guidelines

Self-Propelled Sprayers (Crop/Super Cruiser Series)
Rim Color: White
Tank Color: Green
Chassis Color: Black
Boom Color: Green

Trailed Sprayers
Rim Color: White
Tank Color: Green
Chassis Color: Green
Boom Color: Green

Color Application Principles

• Maintain consistent color application across product lines
• Ensure color uniformity in manufacturing
• Use colors to reinforce brand identity and recognition
• Follow specified color guidelines for all product variants

Color Variation Considerations

• Minor variations may occur due to manufacturing processes
• Aim for consistency within acceptable color tolerance ranges
• Regularly calibrate color matching processes

Glossary of Technical Terms

Standard Terminology

• RapidFire: Air-operated valves for boom nozzle control
• RapidFlow: Boom recirculation into main product tank
• TriTech: Three-way boom suspension
• TriTech – 3-way boom suspension
• TriTech V boom – 48m TriTech boom
• RivX – Riveted outer boom wings
• G-Hub: In-cabin sprayer control system
• ISOBUS: Standard communication protocol
• Yaw: forwards and backwoods motion of an object/boom
• Pitch: up and down movement
• Roll: up and down movement of each side of an object connected through the centre.
• ROPS: Roll Over Protection Structure
• 3TS: Three Tier System
• Fast Fill: G6 & Prairie Pro Series 2 Filling System.
• G-Motion: Crop Cruiser joystick control boom functions.

For commonality, these frequently used words/phrases should be written this way.

• RapidFire
• RapidFlow
• TriTech
• 42m
• 6000L
• 100 l/min
• 100 psi
• 50kg
• RivX boom
• BatchMate
• Fast Fill
• G-Hub
• G-Motion
• Self-Propelled
• G6 Crop Cruiser Series 2
• G4 Crop Cruiser Series 2
• G8 Super Cruiser
• Prairie Pro Series 2
• Prairie Special
• 3TS
• 3TS Pro
• Hawkeye
• Built just down the road
• ISOBUS
• 12-volt
• Pro-Reel®
• Weedetect
• Goldacres Sprayer Centre

Standardized Formatting

• Always write technical terms consistently
• Use approved spelling and capitalization
• Avoid variations in technical terminology

Conclusion

This brand guidelines document serves as a living document. It will evolve with our company, reflecting our commitment to innovation, quality, and supporting Australian farmers.

Aussie Built Since 1978